I'm interested what reasons people had when there bought Intel Core. I owned several Intel systems in the past, never had a problem and there are still useable for light task/office. Sadly, didn't owned a single unlocked CPU but even stock, there running great and I was probably too scared in my teens and younger years to change something in the bios. Using my i3 370M Laptop currently to browse the web, it definity still holds up despite it's age.
With that i3-370m, you are pretty far behind the times and missing out on a lot of new processor features. And, if you are running Windows 10, you are unsupported.
Why choose Intel? Depends on the business, does it not? Cost, performance, features, availability, personal preference, support, warranty, etc, etc, etc.