Here is how it works, you submit a creative text caption to the photo, each week a group of individuals selects one caption as the winner...the winner gets a prize. The prizes vary - gift certificate, books, apparel with Intel logo, etc. Typically around $50.00 US in value.
Have fun & good luck!
WIth both parents being career jounalists, naming the kids Who, What, Where, When and Waldo seemed like a clever departure from tradition at the time...perhaps not.