Corporate Social Responsibility at Intel®
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Everyone loves science, right? Wrong.

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kim-liss-198x300.jpgThis blog was posted on behalf of Kimberly Liss, who markets Intel’s citizenship efforts through social media and also manages marketing for the Intel Foundation and Intel Involved, the company’s signature volunteer program. Follow her on twitter @Kimpettinger and @intelinvolved.

In April 2012, I had a challenge. Bring the coolness of the world’s largest science fair, which Intel sponsors, to young adults around the world in a way they can relate to. How can I make science cool to young people when there are literally hundreds of languages to contend with worldwide?  In my home country of the U.S., some concerned policy makers have been feverishly trying to improve the number of students going into technical studies to keep high-paying engineering jobs at home. Let’s face it. Science is cool to the people that know science well or at least respect what it can do for society, but that’s not who I am trying to talk to.  


The idea…a Trojan horse!  Art, like science, uses an international language of sorts. Anyone can look at the Mona Lisa and wonder what is going on behind that mysterious smile. What if Science is the same way?  Create art to articulate the impact behind brilliant science projects to bring people into the conversation about science. It’s natural to see a work of art and respond to it internally, then share it with others when you resonate with it on some level. But this is art about science! What better way to spread the word? We wanted to not only offer the art, but tell the story behind the art and the science that inspired it. This is why we created the Intel SciArt Series. It brings radical science concepts to people in an interesting and universally-friendly way.

Some people – of the older sort – ask about the term “SciArt.” In true science form, I describe it as the collision of genius science and artistic talent. It’s a new genre of art created by young people for young people, but like art and science, it's a source of fascination and enjoyment for anyone who sees it. It’s like visiting a virtual art gallery about scientific breakthroughs you had no idea existed. You can’t help but come away in awe of what these high school students can imagine and do. They are tackling more ambitious, serious issues than we ever imagined before with the vision of making the world a better place.

Take a look at it the series for yourself and leave a comment about your favorite piece or about the series overall. If you think this is a novel way to bring science to people, I encourage you to share with your friends on Facebook, Twitter  or Pinterest. The Intel SciArt Series runs through August with new releases every Wednesday. Follow @intelinvolved on Twitter for regular updates.  Read more about the 2012 Intel International Science & Engineering Fair from another great blogger, Wendy Hawkins.
About the Author
Linda is passionate about sustainability and corporate responsibility. She manages communications for Intel's Public Affairs and Sustainability organization. She graduated from the UC Berkeley College of Natural Resources with a Bachelor of Science in Conservation and Resource Studies.
1 Comment

science is a vast field and it requires complete research.