Almost everything we do today is increasingly digital, from working and learning from home to interacting with family and friends. At the same time, our trust in media has eroded due to deliberate deception via disinformation and manipulated content. Intel Labs’ trusted media research team is stepping in with several initiatives to help users restore trust in media by being able to distinguish between real and fake content.
In partnership with Intel’s security research team and internal business units, Intel Labs is leading and coordinating its Trusted Media research efforts. The team is exploring how to incorporate detection technology and media provenance in Intel products and is looking at how customers can integrate new technologies into their platforms. Two initial research areas include deepfake detection, or the fake production or modification of media using machine learning and AI; and media authentication technology to confirm the validity of the content, among other solutions.