You're installing an older product than you are licensed for - the serial numbers work on only the licensed version. Once you have installed the licensed version, you can then install an older one. Alternatively, log in to the Intel Registration Center and have it email you a license file (you may already have one from when you registered the serial number). Save that to disk and then, when you install, choose to use a license file rather than serial number and point to the license file.
Why are you using this old, no longer supported version?