The price placed on that page is not an Intel recommended price. That is third party retailer site
http://www.macmall.com/p/6437121?dpno=8410586&source=zwb12166 http://www.macmall.com/p/6437121?dpno=8410586&source=zwb12166.
The content on the above site is not controlled by Intel. This information is offered for your convenience and should not be viewed as an endorsement by Intel for the merchants or services offered there.
Allan.
