Thank you for the feedback regarding a desire to support the VP8 codec. Can you provide some input regarding the nature of your application and use of IPP? You can reply with a private post, if you prefer.
I might have been a bit bold in saying that such support is "much desireable" because I was primarily stating this on behalf of the community expecting that such support indeed would be generally desired. That being said, we do have an interest in possibly supporting the VP8 codec but that ultimately depends on industry take-up and how widespread its penetration will be (which in my view is still uncertain). Nevertheless, we do need to be on the forefront, so getting IPP support "as early as possible" is fundemental in delivering a optimized codec implementation.
I have read that the current VP8 codec implementation does employ some SSEx optimization but I do not know at what level it is. Further optimization is likely possible.