Iris Xe Driver does not update automatically

[TinyKiecoo]

My PC cannot detect latest driver updates. There are updates shown on official Intel websites, but i cannot find any updates neither on device manager nor Intel Graphics Command Center. I'm sure the updates on websites matches my graphics.

My driver is 30.0.101.1003 currently which is automatically installed by Windows, and the latest is 31.0.101.3616. My question is why my system doesn't give me updates automatically, and will I have problems if I use the latest driver?

Actually I have tried these updates and they do work better. But Windows always automatically roll back to older ones. It deeply bothered me. I would appreciate it if you could help me. Thanks a lot.

Here are screenshots that shows my problem.